HiveLive LiveConnect Community Platform Chosen By Serena Software
Software services company implements HiveLive solution for Mashup Exchange community
Boulder, Colorado, May 13, 2008 - HiveLive™, Inc., a leading enterprise social software platform provider, today announcedthat Serena Software selected the LiveConnect™ Community Platform for its business-to-business Mashup Exchange™.
Serena Mashup Exchange--the first of its kind--was created by Serena to accelerate the creation and use of Business Mashups, applications that combine data from more than one source into a single tool. In the Mashup Exchange, Serena's partners can create open communities that facilitate purchase, collaboration, or crowd-sourcing of their mashups. Called MicroExchanges, these business-to-business channels are made possible by the flexible Web 2.0 building blocks of HiveLive's LiveConnect Platform.
"The HiveLive solution places people at the center of the community," said Kyle Arteaga, Vice President Corporate Communications for Serena Software. "People think, create, and interact in fundamentally different ways; the flexibility of the HiveLive platform enabled us to custom-fit our community around our partners and members and produce a much more dynamic and collaborative environment."
The LiveConnect Community Platform allows businesses to rapidly configure custom-fit enterprise communities built around people, their relationships, and their shared knowledge. The foundation of HiveLive's patent pending technology is a new Web 2.0 building block, called a Hive, which combines people, information, and permissions to create flexible information resources. Hives can be easily configured by clicking, not coding, to support an infinite range of community activities such as communication, collaboration, discussion, media and file sharing, idea voting, and more.
Serena worked under an aggressive schedule, launching the first iteration of the Mashup Exchange within a month. HiveLive's platform is rapidly configurable, allowing Serena to meet the schedule for their unique social media application.
"Serena came to us with this bold and unique idea for a community, a place where its customers could do more than just connect and share ideas, but could also post, share, or even sell business mashups with each other," said John Kembel, CEO and Co-founder of HiveLive. "What they had in mind would test the limits of most community platforms, but our flexible content and permissions models elegantly weave together people and information in ways that are relevant, drive participation and support how their community is unique."
For more information on Serena's Mashup Exchange, visit http://www.serena.com/mashups/index.html.
For more information on HiveLive and the LiveConnect Community Platform, visit www.hivelive.com.
About Serena Software
Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. The company provides software services such as Serena® Mariner® (Project & Portfolio Management), Serena Business Mashups and Serena® Dimensions® (Change & Requirements Management), and will be providing Agile Lifecycle Management tools in the near future. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com.
About HiveLive
HiveLive, Inc. is the first company to deliver an enterprise social software platform that integrates social networks with information networks for business-focused communities. The company's on-demand, web-based platform is powered by a new Web 2.0 building block called a "Hive," which can be configured to support a nearly infinite range of community activities such as concept brainstorms, product feedback, design reviews, voting centers, and more. The patent-pending technology uniquely enables companies to build communities of depth, and forge tighter bonds with their customers, partners, and employees to foster innovation, creativity, loyalty, and trust. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit www.hivelive.com.
